You are asked to achieve two things for a newly developed online service with a very limited budget:
- Build a good brand for the service.
- Build a good traffic/users base for the service
Isn't it a good practical marketing assignment :). Now let us try to break down the task further:
- Google Adwords:
- Fine tuning /honing your keywords to achieve maximum converson.
- Tracking:
- Tracking referral sources, the flows user is trying with google analytics.
- Buzz Word in Blogosphere:
- Creating a buzz word in blogosphere by blogging about it and ask other bloggers to write review about it? Also video of the service on an interesting theme on youtube ,WOW!
- Viral Marketing:
- Creating good word of mouth / viral marketing campaigns? emails? social networks? videos sites? some other interesting viral marketing elements :)
- PRs:
- Reaching the right audience.
- Doing a good PRs on the area of expertise?
Okie! this is basic stuff. Now time for some creative ideas?
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